#and - BrandVibez

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India Circus’ Marketing Playbook: From Sets to Second Homes

Krsnaa Mehta shares how organic placements, festive gifting and getaway retail are shaping India Circus’ growth.

@lakshikaabhandariNov 3

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Apple Unveils Its First Touchscreen MacBook Pro

Apple introduces touchscreen technology to the MacBook Pro, marking a major shift in its laptop design philosophy.

@lakshikaabhandariOct 30

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Finfluencers: Monetising Trust Without Losing Credibility

Experts at BankFin 360 discuss how finfluencers can earn through brand partnerships while maintaining trust, ethics

@shiveshpandeyOct 28

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KitKat Brings a Break to Festive Season Chaos

KitKat and VML India capture festive mishaps and last-minute chaos, reminding consumers to pause and bring back the fest

@shiveshpandeyOct 27

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Nutella Celebrates Diwali with Ranveer Singh in New Campaign

Nutella celebrates Diwali with Ranveer Singh in a digital campaign highlighting festive traditions, family gatherings

@shiveshpandeyOct 22

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Parle-G: How Affordability and Nostalgia Built an Iconic Bra

Parle-G built a lasting legacy through affordable pricing, nostalgic advertising, consistent quality and widespread dist

@shiveshpandeyOct 19

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SMOOR earns 30% of revenue from festive gifting, plans expan

SMOOR earns 30% of its revenue from festive gifting while expanding beyond chocolate through new products, digital chann

@shiveshpandeyOct 16

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The Royal Enfield Case Study: How Heritage Became a Growth

Royal Enfield turned its heritage into a growth strategy, blending iconic design, modern engineering and riding culture

@shiveshpandeyOct 15

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Tanishq Unveils Cosmic-Inspired Adhyantara Jewellery Collect

Tanishq features Triptii Dimri in a cosmic-inspired Adhyantara campaign celebrating celestial beauty and contemporary je

@shiveshpandeyOct 13

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Wonder Cement Appoints Mahesh Singh as VP – Corporate Brand

Wonder Cement appoints Mahesh Singh as VP – Corporate Brand Communication to lead integrated marketing and brand strateg

@shiveshpandeyOct 8

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Adidas Pays Tribute to the End of Messi’s Argentina Journey

Adidas honours Messi’s Argentina journey with an emotional farewell film celebrating his legacy, triumphs and iconic car

@shiveshpandeyOct 8

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Tata Tea case study: How ‘Jaago Re’ built a purpose-driven b

Tata Tea’s ‘Jaago Re’ transformed the brand through purpose-led campaigns, social awareness and strong emotional storyte

@shiveshpandeyOct 5

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supermoney turns Tiger Shroff famou splits into payment hack

super.money features Tiger Shroff in a humorous campaign promoting splitStore’s zero-interest, three-part payment option

@shiveshpandeyOct 2

$TBWA\Lintas Wins Starbucks India's Creative Mandate$

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TBWA\Lintas Wins Starbucks India's Creative Mandate

Starbucks India appoints TBWA\Lintas to handle advertising,digital campaigns,social media consumer engagement initiative

@shiveshpandeyNov 3

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Licious Launches Sizzl to Attract Younger Snackers

Licious launches Sizzl to target younger consumers with convenient, protein-rich snacks and a playful new brand identity

@shiveshpandeyOct 30

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Trent Partners with Caffe Nero for Westside & Zudio

Trent plans to introduce Caffe Nero cafes inside Westside and Zudio stores after discussions with Tata Starbucks ended.

@lakshikaabhandariOct 28

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Tata Starbucks Celebrates Diwali with Heartfelt Campaign

Tata Starbucks' Diwali campaign celebrates meaningful connections, new beginnings and festive moments in coffeehouses.

@lakshikaabhandariOct 27

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Can Interactive Ads Help Brands Get More from Connected TV?

Huella aims to boost CTV advertising with interactive ad experiences, helping brands improve viewer engagement and campa

@shiveshpandeyOct 22

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From Nok-Jhok to Mithai, Cadbury Celebrations Makes Diwali

Cadbury Celebrations’ Diwali campaign uses festive gifting and mithai-inspired chocolates to turn neighbourly quarrels

@shiveshpandeyOct 19

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59% of Advertisers See Retail Media as a Full-Funnel Channel

Amazon Ads, MMA India and WPP Media find 82% of advertisers struggle to connect marketing efforts despite rising retail

@shiveshpandeyOct 15

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How TVS Motor Is Driving Faster Growth in India’s Premium M

TVS Motor’s premium motorcycle business grows 20% through innovation, technology, customer experiences and community

@shiveshpandeyOct 15

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59% of Advertisers See Retail Media as a Full-Funnel Channel

Amazon Ads, MMA India and WPP Media reveal how retail media is evolving as 82% of advertisers struggle with full-funnel

@shiveshpandeyOct 13

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Ronit Roy and Darsheel Safary Make Bitcoin Protection Relata

CoinSwitch uses Ronit Roy and Darsheel Safary to simplify Bitcoin protection with humour and relatable storytelling.

@shiveshpandeyOct 8

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How BMW Is Winning Over Younger Indian Luxury Buyers Without

BMW India targets younger luxury buyers through Ranveer Singh, electric cars, culture, and experiences while retaining .

@shiveshpandeyOct 8

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Why The Script Room Had SRK, Alia and Ranbir Pitch Rungta TM

SRK, Alia and Ranbir return for Rungta TMT as The Script Room turns celebrity chemistry into a fresh ad concept

@shiveshpandeyOct 5

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Bajaj Pulsar: How a Sporty Commuter Evolved into a Performan

Bajaj Pulsar evolved from a sporty commuter into a performance brand, building its identity through innovation, bold cam

@shiveshpandeyOct 1

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Spotify Makes Diwali Preparations Fun with Gullak Cast

Spotify teams up with Gullak's Mishra family to turn everyday Diwali chores into fun moments through music and playlist

@shiveshpandeyOct 31

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Nike Unveils Vegam Run, Its First India-Focused Shoe

Nike introduces Vegam Run at ₹3,795, combining comfort, durability and India-inspired designs for everyday runners.

@lakshikaabhandariOct 29

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Tata Starbucks Celebrates Special Diwali Moments

Tata Starbucks’ Diwali campaign highlights meaningful connections and new beginnings through festive coffeehouse moments

@shiveshpandeyOct 27

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JioStar Unveils Book on India’s Unscripted Entertainment

Launched at FICCI FRAMES 2026, the book explores JioStar’s reality shows, audience reach and brand partnerships.

@lakshikaabhandariOct 26

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NESCAFÉ Teams Up with Spotify to Celebrate Gen Z’s Hustle!

NESCAFÉ partners with Spotify to launch a Gen Z Hustle Anthem celebrating youth, creativity, passion and ambition throug

@shiveshpandeyOct 21

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TVS Jupiter Captures Attention with New Colour-Changing Scoo

TVS Jupiter launches ‘The Sway Wave’ campaign, showcasing its colour-shifting finish and practical features for festive

@shiveshpandeyOct 16

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ICICI Life Insurance’s New Campaign Explores the Stress of P

ICICI Life Insurance’s ‘Har Kal Aasaan’ campaign highlights how financial planning can ease worries and help people enjo

@shiveshpandeyOct 15

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Bumble to Go Private Following $1.3 Billion Acquisition Dea

Bumble will go private after a $1.3 billion acquisition by Ithaca Holdings, with new leadership guiding its next growth

@shiveshpandeyOct 14

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Imperial Blue Revives ‘Because, Men Will Be Men’ with a Cont

Imperial Blue revives ‘Because, Men Will Be Men’ with humour, a familiar lift setting and a fresh take on male quirks.

@shiveshpandeyOct 9

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The Bingo! Case Study: How Quirk Became a Brand Strategy

Bingo! used quirky flavours, bold humour and youth-focused marketing to stand out in India’s crowded snack market.

@shiveshpandeyOct 8

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Product launches are shifting from campaigns to commerce, sa

WPP Media says commerce platforms are becoming innovation hubs, helping brands test products, decode demand and scale fa

@shiveshpandeyOct 6

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Raymond Lifestyle Appoints Publicis Groupe India as Integrat

Raymond Lifestyle appoints Publicis Groupe India as its integrated marketing partner to strengthen brand storytelling an

@shiveshpandeyOct 3

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Zomato Launches Diwali Campaign with Saif Ali Khan

Zomato features Saif Ali Khan in its Diwali campaign, promoting food-filled hampers

@shiveshpandeyOct 30

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Ethnix Brings Wedding Mandap Experience to the Streets

Ethnix uses a moving wedding mandap to attract shoppers, boost store visits and stand out during India's busy wedding

@shiveshpandeyOct 29

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Zee5’s Free 5 Targets Growth in Advertising Revenue

Zee5 is expanding Free 5 with original content, CTV and brand integrations to boost viewership and advertising revenue g

@shiveshpandeyOct 27

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McDonald’s Ends 32-Year FIFA World Cup Partnership

McDonald’s shifts its marketing focus after its 2026 FIFA World Cup campaign delivers results below expectations.

@lakshikaabhandariOct 26

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Imperial Blue Revives Its Iconic ‘Men Will Be Men’ Campaign!

Imperial Blue revives its iconic ‘Men Will Be Men’ campaign with fresh humour, digital storytelling and evolving gender

@shiveshpandeyOct 21

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Liva Encourages Shoppers to Check Fabric Tags in Latest Camp

Liva launches ‘Tag Check Kiya Kya?’ to encourage shoppers to check fabric labels and make informed clothing choices.

@shiveshpandeyOct 16

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Brands Explore ChatGPT Advertising Ahead of the Festive Seas

Brands are exploring ChatGPT ads this festive season to influence purchase decisions, boost product discovery and drive

@shiveshpandeyOct 15

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Sony Vizha Aims to Challenge Tamil TV Rivals With Changing A

Sony Vizha aims to challenge Tamil TV rivals with fresh content, global formats, digital reach and innovative brand part

@shiveshpandeyOct 14

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Kotak Mahindra Bank and ARM Worldwide Lead at afaqs! BankFin

Kotak Mahindra Bank wins Brand of the Year, while ARM Worldwide takes Agency of the Year at BankFin 360 Awards 2026.

@shiveshpandeyOct 9

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AI Discovery: How Indian Brands Can Win in the New Search Ec

AI is reshaping search in India, pushing brands to focus on AI visibility, credible content, mentions and local discover

@shiveshpandeyOct 8

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Beyond subscriptions: How hoichoi is expanding through IP, A

hoichoi expands beyond subscriptions with AI, IP, microdramas and new formats to drive growth and reach wider audiences

@shiveshpandeyOct 5

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Ray-Ban Names Ranveer Singh as Brand Ambassador for India

Ranveer Singh joins Ray-Ban and Ray-Ban Meta as India’s first brand ambassador, celebrating individuality, style and inn

@shiveshpandeyOct 3

#AND-

India Circus’ Marketing Playbook: From Sets to Second Homes

Apple Unveils Its First Touchscreen MacBook Pro

Finfluencers: Monetising Trust Without Losing Credibility

KitKat Brings a Break to Festive Season Chaos

Nutella Celebrates Diwali with Ranveer Singh in New Campaign

Parle-G: How Affordability and Nostalgia Built an Iconic Bra

SMOOR earns 30% of revenue from festive gifting, plans expan

The Royal Enfield Case Study: How Heritage Became a Growth

Tanishq Unveils Cosmic-Inspired Adhyantara Jewellery Collect

Wonder Cement Appoints Mahesh Singh as VP – Corporate Brand

Adidas Pays Tribute to the End of Messi’s Argentina Journey

Tata Tea case study: How ‘Jaago Re’ built a purpose-driven b

supermoney turns Tiger Shroff famou splits into payment hack

TBWA\Lintas Wins Starbucks India's Creative Mandate

Licious Launches Sizzl to Attract Younger Snackers

Trent Partners with Caffe Nero for Westside & Zudio

Tata Starbucks Celebrates Diwali with Heartfelt Campaign

Can Interactive Ads Help Brands Get More from Connected TV?

From Nok-Jhok to Mithai, Cadbury Celebrations Makes Diwali

59% of Advertisers See Retail Media as a Full-Funnel Channel

How TVS Motor Is Driving Faster Growth in India’s Premium M

59% of Advertisers See Retail Media as a Full-Funnel Channel

Ronit Roy and Darsheel Safary Make Bitcoin Protection Relata

How BMW Is Winning Over Younger Indian Luxury Buyers Without

Why The Script Room Had SRK, Alia and Ranbir Pitch Rungta TM

Bajaj Pulsar: How a Sporty Commuter Evolved into a Performan

Spotify Makes Diwali Preparations Fun with Gullak Cast

Nike Unveils Vegam Run, Its First India-Focused Shoe

Tata Starbucks Celebrates Special Diwali Moments

JioStar Unveils Book on India’s Unscripted Entertainment

NESCAFÉ Teams Up with Spotify to Celebrate Gen Z’s Hustle!

TVS Jupiter Captures Attention with New Colour-Changing Scoo

ICICI Life Insurance’s New Campaign Explores the Stress of P

Bumble to Go Private Following $1.3 Billion Acquisition Dea

Imperial Blue Revives ‘Because, Men Will Be Men’ with a Cont

The Bingo! Case Study: How Quirk Became a Brand Strategy

Product launches are shifting from campaigns to commerce, sa

Raymond Lifestyle Appoints Publicis Groupe India as Integrat

Zomato Launches Diwali Campaign with Saif Ali Khan

Ethnix Brings Wedding Mandap Experience to the Streets

Zee5’s Free 5 Targets Growth in Advertising Revenue

McDonald’s Ends 32-Year FIFA World Cup Partnership

Imperial Blue Revives Its Iconic ‘Men Will Be Men’ Campaign!

Liva Encourages Shoppers to Check Fabric Tags in Latest Camp

Brands Explore ChatGPT Advertising Ahead of the Festive Seas

Sony Vizha Aims to Challenge Tamil TV Rivals With Changing A

Kotak Mahindra Bank and ARM Worldwide Lead at afaqs! BankFin

AI Discovery: How Indian Brands Can Win in the New Search Ec

Beyond subscriptions: How hoichoi is expanding through IP, A

Ray-Ban Names Ranveer Singh as Brand Ambassador for India