Mahesh Singh will lead the company’s corporate brand strategy and communication across digital, PR, events, trade, sports and experiential marketing.

Wonder Cement has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, Singh will oversee the company’s corporate brand strategy and communication initiatives across digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing.

Singh brings more than 20 years of experience across marketing, communications, the automotive sector, advertising agencies and entrepreneurship. He spent over a decade with Honda Motorcycle & Scooter India, where he worked across integrated communications, media, digital, retail and consumer engagement, while also contributing to the development of the company’s digital marketing capabilities.

He later joined dentsu X India as Vice President – Strategy & Planning, working with brands across automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations.

Singh subsequently ventured into entrepreneurship with Radiant Brands before joining Shriram (SPR Autotech) as Head – Marketing & Communications. There, he handled brand and corporate strategy, communications, PR and online reputation management, retail identity, loyalty programmes and events.

At Wonder Cement, Singh will bring together the company’s corporate communication efforts across digital, performance marketing, PR, trade, sports and experiential platforms. His mandate will focus on developing a more integrated communication strategy for consumers, trade partners and other key stakeholders.