Zomato Celebrates Diwali with Saif Ali Khan and Food Hampers

Zomato has launched its digital-first Diwali campaign, ‘Have a WOW Diwali’, featuring actor Saif Ali Khan. The campaign highlights food-based festive hampers as an alternative to traditional Diwali gifts.

Conceptualised in-house, the campaign film showcases Khan receiving familiar festive gifts such as towels, bedsheets, soaps and crockery. He responds with an unimpressed “WOW” until a Zomato delivery partner arrives with a food hamper, changing his reaction.

Promoting Food-Led Diwali Gifting

The campaign focuses on the idea that food gifts, including sweets and treats from mithai shops, bakeries and restaurants, make celebrations more special.

Sahibjeet Singh Sawhney, Marketing Head at Zomato, said the brand wants to highlight the appeal of food hampers during Diwali through a campaign featuring Saif Ali Khan.

Influencer Collaborations Extend the Campaign

Along with the main advertisement, Zomato has extended the campaign through influencer collaborations. Content creators are showcasing the food-led hampers and highlighting them as festive gifting options.

As part of the initiative, customers can choose from curated hampers offered by select restaurant partners.

The available options include:

• Mithai hampers

• Assorted food hampers

• Dessert hampers

• Chocolate hampers

The campaign film is available on Zomato's official Instagram and YouTube channels.