Liva Encourages Shoppers to Check Fabric Tags in Latest Camp

Liva, the fabric brand from Birla Cellulose, part of the Aditya Birla Group, has launched its latest campaign, ‘Tag Check Kiya Kya?’, encouraging consumers to check fabric labels before purchasing clothes.

The campaign features an advertising film that highlights the importance of garment tags in making informed shopping decisions. It positions Liva’s distinctive pink tag as a way for consumers to identify garments made using Liva fabrics.

Sreecharan, Vice President and Global Head of Brand Marketing at Birla Cellulose, Aditya Birla Group, said that checking garment labels can help consumers make more informed choices. Through the campaign, the brand aims to turn this simple action into a conscious shopping habit and encourage greater awareness of clothing choices.

The campaign is being promoted across Liva’s digital platforms, including YouTube and Instagram, to encourage consumers to pay closer attention to fabric labels while shopping.