The partnership brings together Ray-Ban’s legacy of self-expression and Ray-Ban Meta’s AI-powered innovation, with Singh representing both brands in India.

Ray-Ban has announced Bollywood actor Ranveer Singh as its first brand ambassador for India, marking a new chapter in the brand’s journey in the country. Singh will represent both Ray-Ban and Ray-Ban Meta, bringing his distinctive style, creative energy and individuality to the brand’s evolving identity.

The association builds on Singh’s long-standing relationship with Meta, which has seen several collaborations over the years. The partnership aims to strengthen Ray-Ban’s cultural relevance in India while combining its heritage of self-expression with Meta’s advancements in artificial intelligence.

Through Singh, Ray-Ban and Ray-Ban Meta seek to connect with a new generation of consumers who value personal style, creativity and technology. The collaboration also highlights how iconic eyewear designs can integrate seamlessly into everyday life while offering practical benefits through AI-powered features.

Speaking about the partnership, Ranveer Singh said, “Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember. Style, for me, has never been about following a fixed formula - it is about instinct, mood and having the freedom to express every version of yourself.”

He added that the combination of Ray-Ban’s iconic designs and Ray-Ban Meta’s advanced technology makes the association a natural fit, expressing excitement about contributing to the brand’s story in India.

The partnership will be supported by a new campaign that reflects Singh’s expressive personality, bold fashion choices and ability to reinvent himself. The campaign features cinematic visuals and contemporary silhouettes, showcasing the diverse styles of both Ray-Ban and Ray-Ban Meta.

From classic eyewear designs to the latest AI-powered glasses, the campaign positions each frame as an extension of personal identity, bringing together fashion, heritage and technological innovation.

With the tagline “Frame Your True Self,” the collaboration encourages consumers to embrace individuality, experiment with their personal style and express themselves without limitations.

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Ranveer Singh joins Ray-Ban and Ray-Ban Meta as India’s first brand ambassador, celebrating individuality, style and innovation.

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