CoinSwitch uses humour and everyday situations to simplify its Market Protect feature for first-time Bitcoin and digital asset users.
CoinSwitch has launched a new campaign featuring actors Ronit Roy and Darsheel Safary to introduce Market Protect, a feature designed to provide eligible new users with a limited benefit against realised losses on qualifying Bitcoin spot trades.
The campaign uses humour and familiar, relatable situations to explain how Market Protect works. The films are aimed particularly at consumers who are considering Bitcoin and digital assets for the first time and may find the category complicated or intimidating.
According to Lohith Ramachandra, Head of Brand Marketing at CoinSwitch, the campaign focuses on making the feature easy to understand without overwhelming consumers with technical language. Ronit Roy and Darsheel Safary bring contrasting personalities to the films, helping communicate the proposition in a simple and engaging manner.
Market Protect is available through the CoinSwitch app for BTC spot instant orders. Eligible users can receive a benefit against realised losses on qualifying Bitcoin trades, subject to the applicable terms and a lifetime limit of ₹500.
The campaign will run until March 31, 2027, with the films being distributed across CoinSwitch’s digital and social media platforms.
CoinSwitch has also clarified that Market Protect does not eliminate the possibility of losses or the volatility associated with crypto assets. The feature is positioned as a limited benefit aimed at making the initial Bitcoin trading experience more approachable for eligible users.
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