434 posts
Discover why Berger Paints replaced celebrity endorsements with a unique brand mascot.
Flipkart enters food delivery via ONDC, taking on Zomato and Swiggy.
Hero Destini transforms print advertising into a comic story that keeps readers engaged.
A sponsor mix-up became comedy gold as Flipkart Minutes embraced the joke on India's Got Latent.
The gourmet retailer expands to Ahmedabad with groceries, dining and gifting experiences.
Pop’s debut campaign uses humour to position rewards as the key reason to choose its UPI app.
Nestasia blends design, affordability, and omnichannel growth to transform home décor.
Apsara’s new ad makes everyday writing more fun for kids.
Hari Maa Priyanka on the God Problem & meaning of life - R.D. National College, Bandra, 18 July. Tickets ₹299.
Google Gemini will help KBC users with registration, eligibility guidance, and quiz preparation before the season begins
Titan Raga Celebrates Self-Love with New Paris Watch Collection
Instamart rewards top mango buyers with Aamnivorous kits, blending personalization, delight, and social buzz.
Nykaa's OTT Debut Celebrates Real Brides
Discover how SBI transformed into a digital banking leader without losing customer trust.
Adani introduces AI-driven Dharavi Didi to improve communication and transparency during redevelopment.
Hyundai's new campaign blends humour, leadership and star power seamlessly.
KBC Season 18 is back with the exciting 'Sochna Padega' theme! Discover new changes, episodes, and everything you need t
Amul celebrates sponsoring both FIFA World Cup finalists with a bold global campaign.
MINI India showcases the all-new Countryman with Kareena Kapoor Khan in a campaign celebrating space and personality.
Brands are no longer just posting on Instagram—they're joining conversations. Discover how witty comments, social listen
Quick commerce is helping brands test products, gather insights, and scale smarter.
The India-made SUV showcased its capabilities on an epic drive spanning two continents.
Coca-Cola's The Lost Voices celebrates Indian football fans turning their World Cup cheers into voice of the campaign.
AI is changing filmmaking but storytelling, emotion and imagination will always belong to humans.
The future of marketing belongs to brands that stay consistently relevant, not those that simply post more content.
Originals Sport brings adidas Originals aesthetics to modern workout apparel.
SOCIAL uses experiential marketing to bring Mexican culture to life across its outlets.
SOCIAL transforms a quiet July into a vibrant celebration with Mela Mexicana.
Shark Tank India's #DontBeATota campaign champions business fundamentals over buzzwords.
Vicky Kaushal headlines Revital’s new campaign on stress and everyday energy.
Publicis Groupe brings Influential to India, using data and AI to make influencer marketing smarter and measurable.
The global luxury market is set for steady growth as AI transforms consumer buying behaviour, personalization, and the f
Tom Holland's Spider-Man inspires creative global brand collaborations across industries.
Red Bull turns cricket into high-energy entertainment through bold, creator-led experiences.
Somewhere between minimalism and luxury, premium brands started looking like copies of one another.
Piramal launches i-choose to support women's intimate health at every life stage from menarche to menstruation.
Mia by Tanishq takes Big Bling Fest to Delhi streets with Bling on Wheels.
Burger King blends retro TV nostalgia with collectibles in its Boomer King campaign.
As AI smart glasses blend into everyday fashion, privacy concerns continue to grow.
Greenlam revives a classic melody to showcase how admiration is often expressed silently.
Fibe’s AI-led campaign shows how timely credit helps people achieve bigger dreams.
boAt backs India's next generation of hip-hop talent with Legacy.
Zepto celebrates five years by turning every customer's order history into a personalized in-app birthday story.
Hari Maa Priyanka on the God Problem & meaning of life - R.D. National College, Bandra, 18 July. Tickets ₹299.
Coca-Cola celebrated real football fans by turning their lost voices into a World Cup story.
Parle Monaco's new campaign with Orry turns everyday social moments into witty, salty fun.
MR.D.I.Y. expands its private label portfolio with an affordable beauty range.
Chinese Wok launches WokVerse, bringing AR gaming and interactive dining experiences.