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434 posts

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PizzaExpress Wants to Be Your Everyday Dining Choice

The ‘Only For Everyone’ campaign aims to make gourmet dining more accessible while retaining its premium appeal.

@simranprasadJun 10

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Vi to Airtel: Why Should Good Network Need a VIP Pass?

Vi’s latest campaign questions whether premium connectivity should be reserved for a select few or available to everyone

@simranprasadJun 4

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VIP Launches Travel VIP Campaign with New Luggage Line

VIP unveils three luggage collections designed to offer smarter, more convenient travel experiences.

@lakshika.bJun 1

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Visa Unveils Shah Rukh Khan as India Ambassador

Visa appoints Shah Rukh Khan as India brand ambassador to strengthen consumer engagement and brand outreach.

@lakshikaabhandariJun 1

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Stayfree Sparks a New Conversation on Period Awareness

Stayfree and Menstrupedia unite students, educators, and leaders to challenge period stigma and drive change.

@simranprasadMay 29

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ASCI Reports Sharp Rise in Misleading Digital Ads

ASCI sees 21% rise in complaints as betting and influencer ads dominate digital violations.

@simranprasadMay 28

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Piyush Pandey Honoured with Padma Bhushan

Piyush Pandey posthumously awarded Padma Bhushan for transforming Indian advertising and storytelling.

@simranprasadMay 27

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49% Gen Z prefer brands at live music events: Spotify

Spotify’s Culture Next Report shows brands can engage Indian GenZ by backing live music and mixing global-local cultural

@vibhutikawleMay 14

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Spotify expands ads with new interactive formats plus

Spotify unveils ad tools, carousel formats, and smarter targeting to boost engagement across audio and video.!

@saumitrasonawaneApr 7

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Rooh Afza Reinvents Itself as the Bold “Drink of India

Hamdard is transforming Rooh Afza into a year-round, inclusive “Drink of India” through regional expansion and Rooh Afza

@saumitrasonawaneMar 23

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Flipkart's New Campaign Finds Joy in Every Scroll

Flipkart's new campaign turns everyday shopping into warm, spontaneous, and deeply relatable human moments.

@yashvigMar 20

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Crocs onboards KL Rahul as brand ambassador

The brand has also launched ‘Play Hard. Rest Easy’ campaign conceptualised by Daftar Creative Room with the cricketer, f

@saumitrasonawaneMar 19

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Shubman Gill features in Nike's global campaign for neuroscience-based footwear

Shubman Gill becomes the global face of Nike’s pioneering neuroscience-based footwear campaign, highlighting mental focus and sensory innovation in athletic performance.

@preetkukrejaJan 14

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SOCIAL’s #DoosraStadium Scores Big During Cricket Season

Cricket screenings, food, fan engagement, and digital content drive 50% finals-night footfall growth.

@khushimahajanJun 10

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PepsiCo Launches Adrenaline Rush for Gen Z

Adrenaline Rush enters India’s growing premium energy drinks segment with a youth-focused campaign.

@lakshikaabhandariJun 3

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Seagram’s Xclamat!on Mixers Creates Record Mumbai Event

Brand turns user participation into a live Mumbai installation blending digital engagement and real-world impact

@saumitrasonawaneJun 1

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DS Group brings Ben’s Cookies to India market

Customers can enjoy freshly baked cookies, coffee, cookie shakes, and ice cream sandwiches.

@deshnajainMay 30

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Meta’s Big Bet: Paid Plans Arrive on Instagram & WhatsApp

Meta expands beyond ads with premium subscriptions for Instagram, Facebook, and WhatsApp users.

@simranprasadMay 29

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Sony Pictures Networks India Returns to Legacy Identity

Sony Pictures Networks India drops Culver Max, aligns closer with Sony’s global brand identity.

@simranprasadMay 27

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Lay’s Launches Mini Stix in India

PepsiCo introduces stick-format potato snacks with fusion masala flavours and portable packs.

@deshnajainMay 27

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Instamart Delivers Mango Fever

Instamart’s quirky ‘Aam’bulance activation turns Mumbai’s love for mangoes into a viral summer marketing moment.

@lakshikaabhandariMay 14

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Alstone Official Cladding Partner – Punjab Kings IPL 2026

Alstone partners with Punjab Kings for IPL 2026 with digital & on-ground campaigns.

@saumitrasonawaneApr 6

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Dhoni Trades the Crease for a Good Night's Sleep

MS Dhoni joins The Sleep Company as brand ambassador, turning India's sleep crisis into a national conversation around 8

@yashvigMar 23

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How Lay’s Turned Everyday Snacking into a Cultural Experienc

In a world where attention is scarce, Lay’s stands out by turning consumers into co-creators. Through experiential marke

@saumitrasonawaneMar 20

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McVitie’s ‘Shuru Kisne Kiya’ campaign celebrates the mystery

The narrative blends nostalgia, humour, and cultural insight to reinforce the brand’s authentic legacy while celebrating

@yashvigadaMar 19

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How Zepto hacks culture for 10-minute loyalty

Zepto is redefining quick commerce loyalty by embedding itself in Indian culture through playful content, hyper-local campaigns and earned social media buzz rather than just competing on deli

@preetkukrejaJan 14

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Centerfruit Brings Back ‘Kaisi Jeebh Laplapayee’ Magic

Centerfruit revives its iconic platform with a wedding-set comedy that blends nostalgia, humor, and fruity indulgence.

@simranprasadJun 8

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boAt Bets on Humor to Launch New Slazer Trimmer Range

boAt launches Slazer trimmers with a viral campaign, targeting India's fast-growing grooming market.

@simranprasadJun 3

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Brands Turn RCB’s IPL Triumph Into Marketing Gold

RCB’s second consecutive IPL title sparked a wave of real-time marketing as brands rushed to join the celebration online

@simranprasadJun 1

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Rannvijay Fronts The Face Shop Sunscreen Campaign

The Face Shop's new campaign with Rannvijay highlights sunscreen as essential daily protection for all.

@lakshikaabhandariMay 30

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Mother's Recipe Celebrates the Heart of Indian Pickling

Mother's Recipe launches with a national campaign and refreshed packaging honoring India's rich pickle traditions.

@yashvigMay 29

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Popeyes India Appoints Rashmika Mandanna as Brand Ambassador

Launches ‘BORING vs BOLD’ campaign to spotlight its signature Louisiana-style flavours across India

@deshnajainMay 27

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Lakshya Stars In New Sting Energy Campaign

PepsiCo India launches Sting Classic Kick with Lakshya-led high-energy campaign.

@lakshikaabhandariMay 27

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GCPL Bets on Speedboats for Future Growth Push

GCPL eyes rapid expansion through emerging brands like Aer, Fab and Muuchstac by FY30.

@deshnajainMay 14

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Crocs India Steps Into the Dhurandhar Moment

Crocs India rides the Dhurandhar wave with Rakesh Bedi's 'Crocs Shake' — comfort, culture, and comic gold!

@yashvigApr 6

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Hyundai Lights Up Mumbai’s Skyline to Kick Off T20 World Cup

Hyundai Motor India Limited lights up Worli Sea Link for its International Cricket Council partnership.

@saumitrasonawaneMar 21

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Hyundai Motor India launches ‘Respect the young’ campaign

“Respect the young” — is a strong reflection of how brands are evolving with changing consumer dynamics.

@ankushbatraMar 20

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No Can Do: How a Demand–Supply Gap Is Letting the Fizz Escape India’s Beverage Industry

India’s beverage industry is grappling with an aluminium can shortage just as summer demand peaks, exposing supply chain gaps, regulatory challenges, and the urgent need for domestic capacity

@preetkukrejaJan 14

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Nike Launches ‘Rip the Script’ Football Campaign

Nike launches a global football initiative featuring top players and community activations.

@lakshikaabhandariJun 8

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Nike and Lego Kick Off World Cup Collaboration

Nike and Lego launch a football-inspired partnership blending creativity, play and fandom ahead of the FIFA World Cup.

@lakshikaabhandariJun 2

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Visa Names Shah Rukh Khan as Brand Ambassador in India

Visa partners with Shah Rukh Khan to highlight secure payments, travel benefits, and lifestyle experiences.

@saumitrasonawaneJun 1

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When Humanoids Hit the Runway: Fashion Meets AI

Seoul's futuristic fashion show put humanoid robots on the runway, redefining style, identity, and innovation.

@simranprasadMay 30

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GIVA Signs Kriti Sanon, Launches Silver Campaign

GIVA appoints Kriti Sanon as brand ambassador, launches new campaign celebrating silver as everyday style

@saumitrasonawaneMay 29

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OREO and BTS Launch Global Limited-Edition Cookies

OREO teams up with BTS for a global limited-edition cookie inspired by Korean flavours, fandom culture, and pop music.

@simranprasadMay 27

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Lifebuoy: Building India’s Daily Hygiene Habit

How HUL used affordability, rural reach, and health messaging to make Lifebuoy a trusted hygiene brand.

@saumitrasonawaneMay 14

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Comedy to Campaign: Did a Joke Spark Zepto’s Big Move?

Yash Bhatia claims Zepto’s April Fool’s campaign was inspired by his joke, raising questions on credit.

@saumitrasonawaneApr 10

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Mumbai Indians ties up with Utkarsh Small Finance Bank

Utkarsh SFB uses Mumbai Indians IPL 2026 tie-up to boost brand reach, recall, and engagement across India

@saumitrasonawaneMar 24

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Bumrah Bowls Over Fashion with UNIQLO India Deal

UNIQLO India signs Jasprit Bumrah, blending cricket's biggest name with the brand's signature minimalist style.

@yashvigMar 21

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Smile Up- Colgate's Bold Message to a Stressed Generation

"Your Smile Is Your Strength" unites 30+ creators and teams up with Calm to bring meditation content to the forefront.

@yashvigMar 20

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Anheuser-Busch Will Be the Top Advertiser in Super Bowl 60

Anheuser-Busch Set to Dominate the Spotlight as the Top Advertiser at Super Bowl 60 The Super Bowl has long been more than just a championship football game. It is America’s biggest advert

@preetkukrejaJan 14

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