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434 posts

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ITC Completes Acquisition of Yoga Bar Parent Sproutlife Food

ITC completes its ₹900 crore acquisition of Yoga Bar's parent, Sproutlife Foods, strengthening its presence in the healt

@shiveshpandeyOct 1

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GOPIZZA has rebrands as GTGO

GOPIZZA rebrands as GTGO, expanding into a multi-brand Korean food platform across 11 countries and 65+ Indian stores

@shiveshpandeySep 29

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Monsher Collaborates with MCA Worldwide for Dahi Handi 2026

Monsher partners with MCA Worldwide for Dahi Handi 2026, combining safety, culture and brand engagement.

@vanshbhadraAug 25

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boAt Turns Arbaaz Khan’s ‘Bhai’ Swagger Into a Rakhi Lesson

boAt, Arbaaz Khan & Blinkit bring a fun new twist to Rakhi with the ‘Achha Bhaiya’ campaign.

@vanshbhadraAug 25

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Harmanpreet Kaur Reframes Cricket as ‘Not a Gentleman’s Game

Harmanpreet Kaur and Sony Sports Network spotlight the power, aggression and ambition of India’s women cricketers.

@vanshbhadraAug 24

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Women Drive Anytime Fitness India’s New Gym Culture

Women now make up 40% of Anytime Fitness India as gyms focus on safety and coaching.

@krinaldalwadiAug 21

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Coca-Cola Scores With Central Cee in New Football Campaign

Coca-Cola teams up with Central Cee to turn Premier League passion into music.

@krinaldalwadiAug 20

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Crompton 2.0: A Premium Push Beyond Appliances

Crompton unveils a new identity, premium purifier and an innovation-led growth strategy.

@krinaldalwadiAug 19

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Crocs Unveils Niles, Its First Official Brand Mascot

Crocs unveils Niles, its six-foot mascot, bringing its iconic crocodile to life.

@vanshbhadraAug 18

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NDTV Unveils New Identity With ‘When It Really Matters’

NDTV drops 24x7 from its name, unveiling a unified brand identity built for today’s multi-platform news audience.

@vanshbhadraAug 17

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Sprite Makes History with India’s First Branded Train

Sprite partners with IRCTC to turn the Lucknow-Delhi Tejas Express into a six-month branded train experience.

@vanshbhadraAug 14

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Nehlia Developers Appoints Randeep Hooda as Brand Ambassador

The partnership follows the brand’s rebranding and will roll out through an integrated marketing campaign.

@lakshikaabhandariAug 13

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Amitabh Bachchan Turns Rapper for KBC 18’s ‘Sochna Padega’

Amitabh Bachchan takes on rap in KBC 18’s ‘Sochna Padega’, spotlighting the power of thinking and applied knowledge.

@vanshbhadraAug 12

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Cremica Moves Beyond Restaurants, Targeting Growth in India’

Cremica is expanding beyond restaurants, leveraging its established brand presence to drive retail growth, wider distrib

@shiveshpandeyOct 1

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ITC completes acquisition of Sproutlife Foods for ₹645 crore

ITC acquires full ownership of Yoga Bar maker Sproutlife Foods for ₹645 crore, strengthening its foods portfolio.

@shiveshpandeySep 29

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Monsher India Brings Safety & Strength to Dahi Handi

Monsher India celebrates safety, teamwork and women empowerment at Dahi Handi 2026.

@krinaldalwadiAug 25

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Milk Bikis Uses Thirukkural to Win Tamil Nadu

Milk Bikis turns Tamil culture into an interactive learning experience for families.

@krinaldalwadiAug 25

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Lahori Zeera Makes ‘Desi Thanda’ a Bold MNC Challenge

Lahori Zeera turns a delayed Independence Day ad into a bold challenge to MNC cola brands.

@vanshbhadraAug 24

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Philips India appoints Yash as men's grooming face

The brand launches 'Trimmers Ka Baap' with Yash and partners with Toxic as its official grooming partner.

@lakshikaabhandariAug 20

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MyFitness Brings Peanut Butter to Rohan Sehgal’s Series

MyFitness collaborates with Rohan Sehgal on a video exploring food pairing, satiety and glucose response.

@lakshikaabhandariAug 19

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TV Ad Cap Removed: Broadcasters Now Face a Value Test

More TV ad inventory is available, but advertisers will pay only for real value.

@krinaldalwadiAug 19

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How Sony Made Spider-Man Feel Indian to Drive ₹500 Crore

Sony used culture, cricket, music and partnerships to make Spider-Man resonate in India.

@krinaldalwadiAug 18

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Brands Give Creators More Freedom, Says Snap India

Brands are moving beyond scripts to give creators more freedom and authenticity.

@krinaldalwadiAug 17

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Gap Reimagines Denim with ‘Dancing on My Own’

Gap’s Fall 2026 campaign blends music, denim and individuality with Malcolm Todd and Inde Navarrette.

@vanshbhadraAug 14

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Emami Agrotech Bets ₹750 Crore on Packaged Snacking

Emami Agrotech enters packaged snacking with WeMe, backed by a ₹750 crore investment and plans for nationwide expansion.

@vanshbhadraAug 13

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RedBus Highlights Women’s Travel Freedom with ‘Freedom Bottl

RedBus spotlights women’s hydration challenges on long bus journeys this Independence Day.

@krinaldalwadiAug 12

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Doraemon rolls out 360° marketing campaign ahead of October

Doraemon launches a nationwide 360° campaign featuring digital, OOH, radio and experiential promotions ahead of its Octo

@shiveshpandeySep 30

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Bector Foods X Parle Sports Club X MCA Worldwide |Dahi Handi

Bector Foods joins Parle Sports Club and MCA Worldwide to connect with consumers through the spirit of Dahi Handi 2026

@lakshikaabhandariSep 3

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Monsher India x Vile Parle Sports Club x MCA Worldwide

Safety Meets Strength: Celebrating Dahi Handi 2026

@lakshikaabhandariAug 25

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Tic Tac & Yashraj Mukhate Turn Up the Vibe

Tic Tac joins Yashraj Mukhate for a music-led campaign celebrating freshness and self-expression.

@vanshbhadraAug 25

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Hocco Brings Mirzapur’s Bullet to Ice Cream

Hocco partners with Mirzapur for a limited-edition Bullet Ice Cream.

@krinaldalwadiAug 24

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Ziggy Names Shahid Kapoor as Brand Ambassador

Ziggy appoints Shahid Kapoor as brand ambassador and launches a campaign for its Donut Cake product.

@lakshikaabhandariAug 20

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Black Poetry Reimagines Coffee with OPEN Strategy & Design

Black Poetry partners with OPEN Strategy & Design to launch its bold ready-to-drink coffee identity.

@vanshbhadraAug 19

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Mamonde Enters India Exclusively With Nykaa

Mamonde enters India with Nykaa, bringing Korean floral skincare to younger consumers.

@vanshbhadraAug 18

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Tata Play Partners with Spotify for Four-Month Premium Offer

Tata Play Binge subscribers can access a four-month complimentary Spotify Premium Standard trial from August 17.

@lakshikaabhandariAug 17

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Snitch Wants to Turn Luggage Into a Fashion Statement

Snitch enters luggage with affordable, design-led products and fashion-style drops.

@krinaldalwadiAug 17

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Peter England Launches Vybe to Win Over Gen Z

Vybe targets Gen Z with affordable, trend-led looks and a 100% digital strategy.

@krinaldalwadiAug 14

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Cars24 Turns Flooded Gurugram Roads Into a Boat Ride

Cars24’s quirky boat activation in waterlogged Gurugram turned a marketing stunt into an unexpected public service.

@vanshbhadraAug 13

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JIOSTAR BUILDS TARA.AI TO ENHANCE PREMIUM CTV AD PLANNING AI

JioStar develops Tara.ai an agentic AI platform to help advertisers plan campaigns around premium CTV content using data

@shiveshpandeySep 30

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Bector Foods X Parle Sports Club X MCA Worldwide |Dahi Handi

Bector Foods joins Parle Sports Club and MCA Worldwide to connect with consumers through the spirit of Dahi Handi 2026

@lakshikaabhandariSep 3

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Monsher India Powers Dahi Handi with Safety & Strength

The campaign celebrates safety, strength, teamwork and women empowerment through the spirit of Dahi Handi 2026

@mcaworldwideAug 25

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Hettich finds possibilities beyond storage in new campaign

Hettich and Wondrlab turn everyday drawers into gateways to new possibilities.

@krinaldalwadiAug 25

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How Hilton is turning Deepika Padukone's reach into business

Hilton uses Deepika Padukone to drive awareness, bookings and travel demand.

@krinaldalwadiAug 24

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HUL Takes Beco to Court Over Surf Excel and Vim Ads

HUL challenges Beco’s comparative ads targeting Surf Excel and Vim over ingredient claims.

@krinaldalwadiAug 20

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Arvind Denim Puts Raghav Juyal at the Heart of AD Campaign

Arvind launches AW’26 AD Denim with Raghav Juyal, celebrating comfort, individuality and personal style.

@vanshbhadraAug 19

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Pizza Hut Turns Up the Heat With Its Triple Spice Range

Pizza Hut brings global spice flavours and a Bhoot Jolokia crust to Indian pizzas.

@krinaldalwadiAug 18

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ENO Expands Acidity Messaging With Its New Campaign

ENO’s new campaign highlights different acidity symptoms, using relatable family stories across Hindi, Telugu and Marath

@vanshbhadraAug 17

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Parle Retains India’s Most Chosen FMCG Brand Spot

Parle records 8.5 billion CRPs in India, retaining its Most Chosen FMCG Brand title for the 14th year.

@lakshikaabhandariAug 14

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Shubman Gill Brings Gemini to Life in Pixel 11 Ad

Shubman Gill uses Gemini on Pixel 11 to find a cricket game in Paris.

@krinaldalwadiAug 14

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Nataraj Turns a Homework Mishap Into a Detective Mystery

Nataraj’s new campaign highlights the value of waterproof ink through a homework mystery.

@krinaldalwadiAug 13

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