From its founding in 2015 to becoming part of ITC’s portfolio, here’s a closer look at Sproutlife Foods, the company behind health and nutrition brand Yoga Bar.

ITC has completed its acquisition of Sproutlife Foods, the parent company of health-focused packaged food brand Yoga Bar, for approximately ₹900 crore, marking a significant development in the FMCG major’s expansion into the health and nutrition segment.

The company acquired the remaining 52.5% stake in Sproutlife for ₹645 crore, taking its total ownership to 100%.

ITC first announced its plans to acquire the Yoga Bar maker in 2023, when it invested ₹175 crore to secure a 39.4% stake. A subsequent investment of ₹80 crore increased its holding to 47.5%, before the latest transaction completed the acquisition.

The Story Behind Yoga Bar

Founded in 2015 by sisters Suhasini and Anindita Sampath, Sproutlife Foods operates in the healthy packaged food and snacking category through its flagship brand, Yoga Bar.

The company has developed a diverse product portfolio spanning protein-based nutrition, oats, dry fruits, seeds, energy bars and muesli, catering to consumers seeking convenient and health-conscious food options.

Yoga Bar's philosophy centres on transparent labelling, balanced nutrition and taste, with an emphasis on avoiding unnecessary or unhealthy ingredients.

As stated on the brand's LinkedIn page, its mission is to encourage healthier eating habits across the country by making nutritious food more accessible and appealing.

How the Brand Took Shape

According to a Business Standard report, the name Yoga Bar originated in the United States, where Anindita Sampath conceived the idea after attending a yoga class.

She subsequently left her role in the mergers and acquisitions team at EY to focus on building the business, turning the idea into a consumer brand in India's growing health-food market.

Sproutlife's Financial Growth

Sproutlife Foods has recorded a steady increase in turnover over the past three financial years, reflecting the company's expanding business.

Source: Reports by The Economic Times.

The company's turnover nearly doubled in FY 2024–25 compared with the previous financial year, highlighting its growth in the healthy packaged food segment.

What the Acquisition Means for ITC

With complete ownership of Sproutlife Foods, ITC now has full control of the Yoga Bar business and its portfolio of health-focused products.

The acquisition adds to ITC's presence in the packaged foods market, particularly in categories driven by changing consumer preferences around nutrition, convenience and healthier snacking.

For Sproutlife, becoming part of ITC brings the backing of a major FMCG company as it continues to develop its product portfolio and expand its market presence.

From a startup founded by two sisters to a wholly owned subsidiary of ITC, Sproutlife Foods' journey reflects the growing significance of health-conscious consumption in India's packaged food industry.