The campaign spans outdoor advertising, digital, radio, experiential activations, school outreach and retail, with the film releasing in Hindi, Tamil and Telugu, including select 4DX theatres.

Ahead of its October 2 theatrical release, Doraemon the Movie: New Nobita and the Castle of the Undersea Devil has launched a nationwide marketing campaign designed to engage audiences across multiple consumer touchpoints.

Presented in India by TV Asahi and released theatrically in association with PVR INOX Pictures, the film's India marketing and licensing programme is being spearheaded by Black White Orange (BWO), with strategic consulting support from Happening 365 Synergies.

The campaign brings together a mix of out-of-home (OOH) advertising, digital promotions, radio, experiential activities, school outreach and retail initiatives. Branded buses and auto-rickshaws have also been deployed across key markets to extend the film's visibility.

A dedicated school outreach programme aims to connect with children and families, while a partnership with KidZania introduces an edutainment experience inspired by the beloved Doraemon franchise.

The campaign is supported by a network of partners across licensing, marketing, digital, outdoor, edutainment, radio and consumer products. These include Black White Orange (BWO), Fanthology, Econama, KidZania, RED FM, ANA India, Nitori Japan and Yakult Danone India.

Mumbai hosts India premiere

The film's India premiere took place in Mumbai on September 26, ahead of its nationwide theatrical release. The event was attended by the film's producers, influencers, media personalities, children and families.

Marking the 45th theatrical feature in the Doraemon franchise, the film takes audiences on an underwater adventure. Its India release will also feature select 4DX screenings, offering an immersive cinematic experience.

Director invites Indian audiences on a deep-sea adventure

Sharing his excitement about the film's Indian release, Tetsuo Yajima, director of Doraemon the Movie: New Nobita and the Castle of the Undersea Devil, highlighted the mysteries of the ocean's deepest regions and the sense of discovery at the heart of the story.

He invited audiences to join Doraemon and his friends on an adventure into an unexplored underwater world, promising an experience filled with fascinating creatures and breathtaking sights.

The nationwide campaign is being rolled out ahead of the film's theatrical debut, bringing together entertainment, experiential engagement and consumer partnerships to build anticipation among audiences.

Doraemon the Movie: New Nobita and the Castle of the Undersea Devil will release in cinemas across India on October 2, 2026, in Hindi, Tamil and Telugu, including select 4DX theatres.