NESCAFÉ has launched its new Hustle Anthem as part of the Make Your World campaign, partnering with Spotify to connect with Gen Z through music and passion.
The campaign features an upbeat rap track, four films showcasing different passions—including coding, drumming and sneaker art—and a Mumbai launch event featuring over 50 creators.
With digital storytelling, social media and Spotify integrations, NESCAFÉ aims to celebrate young people’s ambitions and become a stronger part of youth culture.
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