supermoney turns Tiger Shroff famou splits into payment hack

super.money has launched a new campaign featuring Bollywood actor Tiger Shroff, using his signature splits to highlight the convenience of splitting payments while shopping. The campaign promotes splitStore, a shopping destination within the UPI app that allows customers to purchase products and divide payments into three instalments without interest or additional fees.

Built around the idea of making financial benefits memorable through humour, the campaign sees Tiger take the word “split” rather literally. When he hears the phrase “Split karna… saste mein milega,” he begins performing his trademark splits in unexpected settings, including a sauna, his living room, a football field and the gym.

The humorous sequence reaches its punchline when his gym companion clarifies that it is the payment, not himself, that needs to be split.

The film then communicates the core proposition: customers can shop across lakhs of products on splitStore and divide their payments into three parts, with zero interest and zero fees.

Speaking about the campaign, Prakash Sikaria, founder and CEO of super.money, said the brand wanted to make the benefit of splitting payments easy to understand and remember. He noted that Tiger Shroff was a natural fit for the concept because of his association with iconic splits, allowing the brand to give a familiar expression a fresh financial meaning.

Tanima Kohli, creative at Talented, explained that the idea originated as a joke during a brainstorming session before evolving into a larger creative platform. The campaign uses Tiger’s increasingly exaggerated interpretation of the word “split” across films, print, social media and meme-led extensions to turn a straightforward product feature into a memorable cultural reference.

The latest campaign follows super.money’s IPL campaign featuring Salman Khan, which communicated the brand’s “No Drama. Only Cashback.” proposition through humour and a simple creative approach.

Campaign Credits

Creative Agency: Talented

Creative Team: Pearl Alex, Tanima Kohli and Manal Doshi

Brand Strategy: Juhi Mongia, Rishi Jain and Sumera Dewan

Agency Producer: Neil Matthew

Director: Indrasish Mukerjee

Production House: Footloose Films

Producer: Kedhhar Barrve