Nutella, Ferrero’s hazelnut cocoa spread, has launched a new Diwali campaign featuring actor and brand ambassador Ranveer Singh. The digital film captures the warmth of festive preparations, family gatherings and shared meals.
The film follows Singh as he decorates his home for Diwali with lights and cushions. The scent of mogra flowers reminds him of his grandmother before he heads to the dining table to check the festive spread. Noticing that Nutella is missing, he places the jar at the head of the table, bringing the brand into the heart of the celebration. The film concludes with the line, “Diwali tastes better with Nutella”.
According to Zoher Kapuswala, marketing head at Ferrero India, the campaign celebrates the role of food in bringing families together during Diwali. It highlights how Nutella can add a special touch to festive moments while making the brand a natural part of the celebrations.
The campaign will run across digital platforms, aiming to connect with audiences through festive storytelling and Ranveer Singh’s energetic presence.
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