A decade after launching as a Bengali-focused streaming platform, hoichoi is entering its next phase by expanding beyond subscriptions while staying rooted in Bengali entertainment.

The platform is investing in AI, IP licensing, microdramas, audio, theatrical content and multilingual adaptations to unlock new revenue opportunities. AI is being used across subtitling, dubbing, promotions and content intelligence, while newer ventures such as Sooper and hoichoi FM are testing emerging formats.

With over 200 IPs created, hoichoi is increasingly treating its content as long-term assets that can be licensed, adapted, dubbed and distributed across markets. Despite these new initiatives, subscriptions remain the core business, supported by partnerships and IP monetisation.

The company’s focus for the next decade is to remain a leading Bengali entertainment platform while taking its stories and intellectual property to new languages, audiences and markets