Nearly two decades later, Imperial Blue continues to build on its iconic “Men Will Be Men” platform with a fresh campaign that blends everyday male behaviour with humour.
Under Tilaknagar Industries, the brand is increasing its marketing focus and shifting towards digital platforms, including social media and OTT. The latest ad also gives women a more active role in the humour, reflecting changing audience expectations.
With its familiar brand identity and a new digital content initiative, Menisms, Imperial Blue aims to connect with younger consumers while keeping its signature humour alive.
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