Discovery Kids adapts to changing viewing habits with fresh storytelling, stronger characters and engaging real-world ac
Liva launches ‘Tag Check Kiya Kya?’ to encourage shoppers to check fabric labels and make informed clothing choices.
Tata Play Smart brings 500+ live TV channels to connected TVs, adapting to changing viewing habits as DTH subscribers de
Parle-G built a lasting legacy through affordable pricing, nostalgic advertising, consistent quality and widespread dist
SMOOR earns 30% of its revenue from festive gifting while expanding beyond chocolate through new products, digital chann
Brands are exploring ChatGPT ads this festive season to influence purchase decisions, boost product discovery and drive
Cadbury Celebrations’ Diwali campaign uses festive gifting and mithai-inspired chocolates to turn neighbourly quarrels
Amazon Ads, MMA India and WPP Media find 82% of advertisers struggle to connect marketing efforts despite rising retail
Royal Enfield turned its heritage into a growth strategy, blending iconic design, modern engineering and riding culture
TVS Jupiter launches ‘The Sway Wave’ campaign, showcasing its colour-shifting finish and practical features for festive
ICICI Life Insurance’s ‘Har Kal Aasaan’ campaign highlights how financial planning can ease worries and help people enjo
TVS Motor’s premium motorcycle business grows 20% through innovation, technology, customer experiences and community