
India Circus’ Marketing Playbook: From Sets to Second Homes
Krsnaa Mehta shares how organic placements, festive gifting and getaway retail are shaping India Circus’ growth.

Krsnaa Mehta shares how organic placements, festive gifting and getaway retail are shaping India Circus’ growth.

Spotify teams up with Gullak's Mishra family to turn everyday Diwali chores into fun moments through music and playlist

Nike introduces Vegam Run at ₹3,795, combining comfort, durability and India-inspired designs for everyday runners.

South Korea's 'texthip' trend is making reading fashionable among Gen Z, driven by youth fandom, book clubs and public

Zomato features Saif Ali Khan in its Diwali campaign, promoting food-filled hampers

Ethnix uses a moving wedding mandap to attract shoppers, boost store visits and stand out during India's busy wedding

Starbucks India appoints TBWA\Lintas to handle advertising,digital campaigns,social media consumer engagement initiative

Apple introduces touchscreen technology to the MacBook Pro, marking a major shift in its laptop design philosophy.

OTT platforms are licensing popular shows to rivals to expand reach, earn revenue and attract viewers while balancing

Zee Entertainment's Q2 revenue rises 13% to Rs 2,225 crore, while higher costs push net profit down 40% year-on-year

Licious launches Sizzl to target younger consumers with convenient, protein-rich snacks and a playful new brand identity

Experts at BankFin 360 discuss how finfluencers can earn through brand partnerships while maintaining trust, ethics