26 posts
Ethnix uses a moving wedding mandap to attract shoppers, boost store visits and stand out during India's busy wedding
Monsher partners with MCA Worldwide for Dahi Handi 2026, combining safety, culture and brand engagement.
Sprite partners with IRCTC to turn the Lucknow-Delhi Tejas Express into a six-month branded train experience.
Mia by Tanishq takes Big Bling Fest to Delhi streets with Bling on Wheels.
Instamart rewards top mango buyers with Aamnivorous kits, blending personalization, delight, and social buzz.
Instamart’s quirky ‘Aam’bulance activation turns Mumbai’s love for mangoes into a viral summer marketing moment.
Tata Consumer Products Limited is redefining outdoor advertising in India by blending cutting-edge technology with deep cultural storytelling. Through immersive, large-format installations ac
TVS Motor’s premium motorcycle business grows 20% through innovation, technology, customer experiences and community
Milk Bikis turns Tamil culture into an interactive learning experience for families.
Cars24’s quirky boat activation in waterlogged Gurugram turned a marketing stunt into an unexpected public service.
SOCIAL uses experiential marketing to bring Mexican culture to life across its outlets.
Fastrack launches Gelato Maxxing with Siddhant
Hyundai Motor India Limited lights up Worli Sea Link for its International Cricket Council partnership.
As 2025 wraps up, marketing leaves us with powerful lessons on trust, culture, experiences, and authenticity. A look at what truly mattered this year and what brands must carry forward into 2
BMW India targets younger luxury buyers through Ranveer Singh, electric cars, culture, and experiences while retaining .
Tic Tac joins Yashraj Mukhate for a music-led campaign celebrating freshness and self-expression.
How McDowell’s No.1 turned friendship into a powerful brand-building platform.
SOCIAL transforms a quiet July into a vibrant celebration with Mela Mexicana.
Brand turns user participation into a live Mumbai installation blending digital engagement and real-world impact
In a world where attention is scarce, Lay’s stands out by turning consumers into co-creators. Through experiential marke
Doraemon launches a nationwide 360° campaign featuring digital, OOH, radio and experiential promotions ahead of its Octo
Crocs unveils Niles, its six-foot mascot, bringing its iconic crocodile to life.
The campaign uses satire and an on-ground activation to spotlight additional charges on quick commerce platforms.
Red Bull turns cricket into high-energy entertainment through bold, creator-led experiences.
Plum BodyLovin' & Myntra Beauty roll out a 15-day experiential bus tour across Mumbai with fragrance and fun.
An in-depth look at how Lay’s uses experiential and participatory marketing to transform everyday snacking into engaging, culture-driven consumer experiences.