64 posts
Apple introduces touchscreen technology to the MacBook Pro, marking a major shift in its laptop design philosophy.
ICICI Life Insurance’s ‘Har Kal Aasaan’ campaign highlights how financial planning can ease worries and help people enjo
Bingo! used quirky flavours, bold humour and youth-focused marketing to stand out in India’s crowded snack market.
Bajaj Pulsar evolved from a sporty commuter into a performance brand, building its identity through innovation, bold cam
Hilton uses Deepika Padukone to drive awareness, bookings and travel demand.
NDTV drops 24x7 from its name, unveiling a unified brand identity built for today’s multi-platform news audience.
How McDowell’s No.1 turned friendship into a powerful brand-building platform.
The campaign uses satire and an on-ground activation to spotlight additional charges on quick commerce platforms.
Ajay Devgn leads TrucksUp's 'Ab Apni Chalao' campaign for the commercial vehicle sector.
A sponsor mix-up became comedy gold as Flipkart Minutes embraced the joke on India's Got Latent.
Publicis Groupe brings Influential to India, using data and AI to make influencer marketing smarter and measurable.
Somewhere between minimalism and luxury, premium brands started looking like copies of one another.
Can a Samosa Sell Health Insurance? Star Health Says Yes
Imperial Blue revives its iconic ‘Men Will Be Men’ campaign with fresh humour, digital storytelling and evolving gender
Brands are exploring ChatGPT ads this festive season to influence purchase decisions, boost product discovery and drive
BMW India targets younger luxury buyers through Ranveer Singh, electric cars, culture, and experiences while retaining .
Cremica is expanding beyond restaurants, leveraging its established brand presence to drive retail growth, wider distrib
Black Poetry partners with OPEN Strategy & Design to launch its bold ready-to-drink coffee identity.
Snitch enters luggage with affordable, design-led products and fashion-style drops.
Miraggio blends FRIENDS nostalgia with subtle design as it expands its premium retail play.
The brand strengthens its content strategy through a partnership with Uttar Da Puttar
Discover why Berger Paints replaced celebrity endorsements with a unique brand mascot.
Amul celebrates sponsoring both FIFA World Cup finalists with a bold global campaign.
Brands are no longer just posting on Instagram—they're joining conversations. Discover how witty comments, social listen
The future of marketing belongs to brands that stay consistently relevant, not those that simply post more content.
Polaroid promotes real-world experiences over AI, inspiring people to unplug and capture authentic moments that matter.
Parle-G built a lasting legacy through affordable pricing, nostalgic advertising, consistent quality and widespread dist
Royal Enfield turned its heritage into a growth strategy, blending iconic design, modern engineering and riding culture
Tata Tea’s ‘Jaago Re’ transformed the brand through purpose-led campaigns, social awareness and strong emotional storyte
boAt, Arbaaz Khan & Blinkit bring a fun new twist to Rakhi with the ‘Achha Bhaiya’ campaign.
Crompton unveils a new identity, premium purifier and an innovation-led growth strategy.
Vybe targets Gen Z with affordable, trend-led looks and a 100% digital strategy.
Nothing's 'Start with Nothing' celebrates originality.
Ranveer Singh stars in Impact Mints' 'Yeh Mint Nahi, Momint Hai' campaign.
Discover how SBI transformed into a digital banking leader without losing customer trust.
Fibe’s AI-led campaign shows how timely credit helps people achieve bigger dreams.
Quick commerce is helping brands test products, gather insights, and scale smarter.
Lloyds Realty unveils a refreshed brand identity to strengthen its premium positioning and future growth vision.
SMOOR earns 30% of its revenue from festive gifting while expanding beyond chocolate through new products, digital chann
Wonder Cement appoints Mahesh Singh as VP – Corporate Brand Communication to lead integrated marketing and brand strateg
Raymond Lifestyle appoints Publicis Groupe India as its integrated marketing partner to strengthen brand storytelling an
Lahori Zeera turns a delayed Independence Day ad into a bold challenge to MNC cola brands.
Crocs unveils Niles, its six-foot mascot, bringing its iconic crocodile to life.
Emami Agrotech enters packaged snacking with WeMe, backed by a ₹750 crore investment and plans for nationwide expansion.
KBC Season 18 launches with 25+ leading sponsors.
Versuni India CEO shares why Philips Soup Maker failed despite its innovative concept.
SOCIAL transforms a quiet July into a vibrant celebration with Mela Mexicana.
Pop’s debut campaign uses humour to position rewards as the key reason to choose its UPI app.
Red Bull turns cricket into high-energy entertainment through bold, creator-led experiences.
Zomato turns repetition into a creative device for its Healthy Subscriptions campaign.