Coca-Cola teams up with Central Cee to turn Premier League passion into music.
Mamonde enters India with Nykaa, bringing Korean floral skincare to younger consumers.
NDTV drops 24x7 from its name, unveiling a unified brand identity built for today’s multi-platform news audience.
MyFitness collaborates with Rohan Sehgal on a video exploring food pairing, satiety and glucose response.
Pizza Hut brings global spice flavours and a Bhoot Jolokia crust to Indian pizzas.
Brands are moving beyond scripts to give creators more freedom and authenticity.
Black Poetry partners with OPEN Strategy & Design to launch its bold ready-to-drink coffee identity.
Crocs unveils Niles, its six-foot mascot, bringing its iconic crocodile to life.
Snitch enters luggage with affordable, design-led products and fashion-style drops.
Crompton unveils a new identity, premium purifier and an innovation-led growth strategy.
Sony used culture, cricket, music and partnerships to make Spider-Man resonate in India.
Parle records 8.5 billion CRPs in India, retaining its Most Chosen FMCG Brand title for the 14th year.