The Ministry of Consumer Affairs has introduced new guidelines requiring brands to substantiate eco-friendly, green, or sustainable claims. Brands must provide proof for claims like "eco-frie
McDonald's clarified its political neutrality following Donald Trump's visit to a Pennsylvania restaurant on October 20, 2024, during his presidential campaign. The company reiterated it does
ITC Sunfeast's Mom's Magic brand has launched a bold campaign titled "Will of Change," addressing the issue of inheritance discrimination against daughters. The campaign features a film with
Zomato co-founder Deepinder Goyal has launched a new health-tech venture called ‘Continue,’ aimed at tracking wellness and mental health. The platform, incorporated in 2023, seeks to become "
Madison Loop, a unit of Madison World, has won the SEO mandate for Liquify, a fintech platform offering instant funds by borrowing against investments. This win, achieved through a multi-agen
iServeU partners with PAX Technology, bringing innovation to All-in-One Soundbox terminals.
This partnership marks WMI’s expansion beyond recorded music
Max Life Insurance Company Ltd. (“Max Life”/ “Company”) has announced a strategic partnership with Rebuscode, a wholly owned subsidiary of Numr Canada, a pioneer in digital customer insights
Customers can scan Spotify scannable QR code that leads to three curated playlists for festival preparation, puja, and party.
The 2024 Rural Barometer report highlights a 60% rise in the average FMCG basket size among rural consumers, from 5.8 in 2022 to 9.3 in 2024
This Diwali, Zepto supports local artisans by partnering with over 500 traditional potters and craftspeople, enabling them to sell handmade earthen Diyas and festive idols across India throug
Zed Black, part of Mysore Deep Perfumery House (MDPH), has announced its association as an associate gold partner for India's upcoming T20I series against South Africa. This partnership aims