As India dives into the 2025 wedding season, brands are turning shaadis into full-scale marketing carnivals — from fake weddings and beauty glow-ups to viral OOH stunts and influencer-led ser
Best Power Equipments (BPE) has appointed Apoorva Nanda as Associate Vice President – Head of Marketing. In her new role, she will drive BPE’s marketing strategy across domestic and internati
Tech Mahindra has unveiled a refreshed brand identity to mark its 39th anniversary, symbolising its evolution for the AI-driven digital era. The new identity, featuring a modern “lozenge” sym
Instamart partners with Food Pharmer’s brand ‘Only What’s Needed’ to launch a dedicated Protein section, making verified, high-quality nutrition accessible to Indian consumers in just 10 minu
Nescafé has transformed from a café-focused brand into a quick-commerce powerhouse by embracing the habits of Gen Z. Through cold coffee, smart digital marketing, and sustainability, it has c
Nykaa and Snapchat have joined forces to launch the ‘Nykaa Snap Star Beauty Incubator Program’, a first-of-its-kind initiative empowering Gen Z beauty creators across India. The program blend
Nescafé’s ready-to-drink (RTD) cold coffee segment is brewing strong growth in India, clocking a 23% year-on-year rise. Driven by Gen Z, quick-commerce platforms, and expanding demand in smal
Tata Consumer Products has appointed Sharat Verma (ex-P&G) as President – Packaged Beverages, India & South Asia, effective 1 December 2025. The move follows Puneet Das’ exit, and sig
Quick commerce is redefining India’s festive shopping, replacing traditional kirana runs with instant app deliveries. Platforms like Zepto, Blinkit, and Instamart have transformed planned pur
Alphabet Inc. achieved a historic milestone in the third quarter of 2025, posting $102.3 billion in revenue, its first-ever quarter surpassing the $100 billion mark. Driven by strong performa
Reliance Brands Limited (RBL) has partnered with Italy’s Max Mara Fashion Group to bring the contemporary label MAX&Co. to India. The first store will open in Mumbai in early 2026, follow
INK IN CAPS has revolutionized BMW India’s electric vehicle (EV) retail experience through cutting-edge interactive innovation. By integrating augmented and virtual reality, data-driven perso