Zepto has launched a bold campaign by staging a “fake shaadi” event to anchor its brand in India’s wedding-season consumption cycle. Recognising that weddings drive massive purchasing, the br
The Delhi High Court has restrained Patanjali Ayurved from airing its “Dhoka” chyawanprash advertisement after Dabur India alleged it was misleading and disparaged rival brands. The court rul
Festive review: Zepto, Dabur, and ZOFF Foods weigh in on quick commerce's growing momentum, detailing how instant delivery disrupted impulse and last-minute festive buys.
Wendy’s is closing up to 350 U.S. restaurants after a drop in sales and profits, citing rising costs and tougher competition. The fast-food giant plans to focus on digital innovation, drive-t
Reliance Retail’s Tira makes its debut in the makeup category with the launch of its first colour cosmetic — the Lip Plumping Peptint. The vegan, cruelty-free product blends colour and care,
A smile forms the basis of the new visual system, reflecting PepsiCo’s mission of creating “more smiles with every sip and every bite."
As brands struggle to measure the ROI of their martech investments, Netcore Cloud’s Rajesh Jain introduces agentic marketing—a new AI-driven approach designed to solve marketing’s toughest ch
KFC’s new “Taste the Epic” campaign celebrates Gen Z’s hunt for excitement and greatness through bold flavors and unforgettable food experiences. Centered around two friends who ditch a dull
As the company celebrates 39 years, the brand refresh represents both continuity and progress, blending its heritage with a renewed vision for the digital age.
From a marketplace to a media network, Myntra’s creator ecosystem is generating 10% of its revenue with millions sharing style inspiration and shopping in real time.
After shutting its India office in 2017, the French carpooling platform has made an unlikely comeback, with India now its largest market, TechCrunch reports.
Hindustan Unilever Ltd (HUL) reported a 10.7% rise in its advertising spend to ₹1,661 crore in Q2FY26, with net profit climbing to ₹2,694 crore. CEO Priya Nair outlined plans for sharper cons