Naukri’s new metro OOH campaign uses mirror installations and the thought-provoking line “Kab tak latke rahoge?” to nudge professionals to rethink delayed career decisions. The contextual act
In small-town India, the drink that’s cheapest, coldest, and easiest to find wins and Campa has mastered all three by cleverly choosing its distribution network.
Asian Paints has redefined cricket fan engagement with its new Colour Cam IP, launched in partnership with the BCCI. The innovative property celebrates vibrant fans in the stadium, bringing c
The breakfast-cereal market in India is overwhelmingly dominated by ready-to-eat cereals, which accounted for roughly 74.5% of the cereal market in 2024.
Meesho is set to launch its Rs 5,421-crore IPO on December 3, aiming for a valuation of nearly Rs 50,000 crore. The company plans to channel fresh funds into technology, cloud infrastructure,
Brands across India are shifting from celebrity-only marketing to hyperlocal strategies powered by micro and nano creators. By tapping regional influencers, brands like BIBA, Renee, Zoff Food
As Season 5 of Stranger Things approaches, fan-generated buzz across social media — not big ad spends — is fueling intense hype. Through community engagement, staggered release scheduling, an
Coca-Cola is bringing back one of its most loved discontinued flavors — Diet Cherry Coke — in early 2026, marking the end of a five-year hiatus. The move taps into nostalgia, consumer demand,
Director of Sales and Marketing Tushar Malhotra explains the vision behind the Gen Z-focused 'Drink It Up 2.0' campaign with Deepika Padukone, discussing the pivot to lifestyle branding and d
PepsiCo has officially entered India’s booming gourmet snacking space with the launch of Red Rock Deli, a craft-led premium chip brand designed specifically for Indian tastes. The move taps i
Asian Paints is the official Colour Partner of Indian cricket for three years. MD & CEO Amit Syngle discusses the first-of-its-kind association, including the new 'Colour Cam' designed to
Zee Entertainment has launched KidZ on Zee5, a dedicated kids’ entertainment hub offering safe, educational, and engaging content with 140+ titles and fresh weekly releases.