Birla Opus Paints’ new Pongal campaign beautifully blends regional culture, family emotions, and interior design, showcasing how colours can refresh homes and relationships alike during festi
Too Yumm! spices up the festive season with the launch of K-BOMB Chocolate Noodles, a bold limited-edition innovation that reimagines noodles as a sweet, indulgent winter treat for younger co
As 2025 wraps up, marketing leaves us with powerful lessons on trust, culture, experiences, and authenticity. A look at what truly mattered this year and what brands must carry forward into 2
Xiaomi turned criticism into a brand-defining moment by livestreaming a full teardown of its Tesla-rival electric SUV, the YU7. The move showcased radical transparency, engineering confidence
Tata Consumer Products Limited is redefining outdoor advertising in India by blending cutting-edge technology with deep cultural storytelling. Through immersive, large-format installations ac
Swiggy Scenes’ “Un-Coop Yourself” is a bold, immersive New Year’s Eve activation that cleverly mirrors modern at-home habits—only to flip them into a vibrant call to step out, connect, and ce
JSW MG Motor India recorded 19 percent sales growth in 2025, driven by steady demand for both ICE and electric vehicles, highlighting the success of its balanced mobility strategy.
Barbeque Nation ushers in the New Year with its new campaign “Milne Ki Bhookh,” a warm and evocative celebration of togetherness, highlighting how shared meals continue to be one of the most
Titan’s launch of beYon marks a strategic, future-facing entry into India’s rapidly growing lab grown diamond jewellery market, blending affordability, sustainability and contemporary design
The deal values the Bengaluru-based company at close to Rs 4,500 crore.
Tim Cook doubles his personal investment in Nike, signaling strong confidence in CEO Elliott Hill’s turnaround strategy and the brand’s long term growth vision
Bikaji Foods International Limited unveils a refreshed brand logo that blends its rich Rajasthani heritage with a modern, global-facing identity—signalling the brand’s next phase of growth wh