The partnership introduces a customised ‘Team One Thread’, combining creative, media, performance marketing, digital and technology expertise to strengthen Raymond Lifestyle’s brand communication.

Raymond Lifestyle Limited has appointed Publicis Groupe India as its integrated marketing partner, bringing together a range of marketing capabilities under a unified structure called ‘Team One Thread’. The customised team will include Saatchi & Saatchi India, Zenith India, Performics and other agencies within the Publicis Groupe network.

The collaboration aims to help Raymond Lifestyle respond to changing consumer preferences and evolving shopping behaviours through connected, contemporary and future-ready marketing strategies. The appointment follows a comprehensive evaluation of agencies based on their technical expertise and commercial value.

As Raymond Lifestyle enters a new phase of growth in 2026, the partnership is expected to strengthen its marketing approach and support its century-old legacy in an increasingly dynamic retail environment.

The company’s portfolio includes the Raymond Masterbrand, covering Fine Fabrics, Ready to Wear, Made to Measure and Custom Tailoring, alongside established brands such as ColorPlus, Park Avenue, Parx and Ethnix by Raymond.

Through this integrated arrangement, Raymond Lifestyle aims to deliver consistent brand storytelling, more precise consumer targeting, faster campaign execution and greater agility across marketing channels. The collaboration will bring brand strategy, media, data, technology and customer engagement together under a single framework.

Satyaki Ghosh, CEO of Raymond Lifestyle Limited, said the company undertook a detailed two-month evaluation process to identify a partner aligned with its business ambitions and brand values. He noted that the partnership reflects Raymond Lifestyle’s focus on clarity, agility and impact as it moves into its next growth phase.

Kalpana Singh, CMO of Raymond Lifestyle Limited, highlighted the importance of integration and artificial intelligence in addressing the needs of modern omnichannel shoppers. She emphasised that the company sought a partner capable of delivering unified and distinctive brand narratives across multiple consumer touchpoints.

She also acknowledged the contributions of Raymond Lifestyle’s existing partners, crediting their efforts for helping the company’s brands build recognition and consumer trust.

The bespoke ‘Team One Thread’ will be led by Paritosh Shrivastava, CEO of Saatchi & Saatchi and BBH India, alongside Jai Lala, CEO of Zenith India. The team will combine expertise across disciplines with a dedicated focus on Raymond Lifestyle, translating its integrated capabilities into measurable brand and business outcomes.

The partnership marks a significant step in Raymond Lifestyle’s marketing transformation, with an emphasis on connected communication, technology-led decision-making and stronger consumer engagement

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