
indian-auto-industry
Mahindra Thar Roxx Woos Women Without Losing Edge
Mahindra repositions Thar Roxx for modern buyers while preserving its rugged DNA.
2 posts

Mahindra repositions Thar Roxx for modern buyers while preserving its rugged DNA.

India’s two-wheeler market saw double-digit growth in October 2025 — powered not just by festive demand but by sharp, emotionally intelligent marketing. From digital-first storytelling to seg