10 posts
BMW India targets younger luxury buyers through Ranveer Singh, electric cars, culture, and experiences while retaining .
Britannia brings the viral Dubai Kunafa trend to packaged croissants, targeting Gen Z with premium snacking.
Gen Z isn’t just consuming content; they’re curating culture. For brands, cracking the code to their dynamic ‘content diet’ means embracing trends, relatability, and realness.
SOCIAL uses experiential marketing to bring Mexican culture to life across its outlets.
Horlicks enters RTD milkshakes with the bold theme “No Guilty, Only Pleasure,” reinventing itself for Gen Z indulgence.
Wahter, the advertising and packaged drinking water brand, has officially launched a new offering, Shot by Wahter, a bottled water tailored to connect with GenZs. Shot offers brands a unique
Fastrack launches Gelato Maxxing with Siddhant
Adrenaline Rush enters India’s growing premium energy drinks segment with a youth-focused campaign.
How OnePlus used humor to launch the N6
Spotify’s Culture Next Report shows brands can engage Indian GenZ by backing live music and mixing global-local cultural