MakeMyTrip & Meta Launch Creator Circle

MakeMyTrip Partners with Meta to Launch Creator Circle — Redefining Travel Marketing in India

MakeMyTrip, India’s leading online travel platform, has unveiled its new Creator Circle programme in collaboration with Meta, marking a bold shift in how travel brands engage with audiences. Instead of chasing vanity metrics like follower counts, the programme rewards creators based on engagement quality and content impact — a move that reflects the growing influence of social media in travel discovery.

 Why Creator Circle Matters

Travel inspiration today often begins with a Reel or a creator’s post. A single video can put a destination on a traveller’s radar, shaping itineraries and bookings. With Creator Circle, MakeMyTrip aims to meet travellers at the exact moment of inspiration, offering authentic, creator‑driven storytelling that feels relatable and trustworthy.

 Programme Highlights

• Eligibility: Open to travel and lifestyle creators with 10,000+ followers who meet brand criteria.

• Reward Model: Based on engagement metrics (likes, comments, shares, views), not follower size.

• Content Focus: Destination insights, real‑time travel tips, and authentic takes on traveller pain points.

• Partnership: Built with Meta, leveraging Born on Instagram resources — learning modules, masterclasses, and trend insights.

• Execution Partner: Collective Artists Network via Galleri5’s AI‑powered platform.

Voices from the Launch

At the awareness event attended by over 100 creators, industry leaders emphasized the shift toward engagement‑led marketing:

• Raj Rishi Singh (MakeMyTrip): “Engagement is the new mantra of advertising… Creator Circle lets us reach travellers authentically, through voices they believe in.”

• Shweta Bajpai (Meta): “Creators don’t just inspire travel — they drive decisions. Micro and nano creators consistently punch above their weight.”

• Rahul Regulapati (Galleri5): “Better insights lead to better content. Creator Circle rewards value, not just reach.”

Impact on Travel Marketing

This initiative signals a pivot from reach‑led influencer marketing to outcome‑driven creator partnerships. By rewarding creators who genuinely influence travel decisions, MakeMyTrip is setting a new standard for transparency and fairness in brand‑creator collaborations. For travellers, it means more authentic, relatable content to guide trip planning.